watcom

About the project

(Mar 2014 – Oct 2016). b2b SaaS platform for footfall traffic analysis at Malls and Retail spaces.

KPIs includes: Visitors, Time, Engagement, Loyalty, Uniques, Returns, Sales, Cheques, Queues and others key metrics for Mall space attendance.

My Role

UI, UX, Complex Interfaces, Brand, Research, Presentations.

I worked as UI/UX Designer. One of my task was to manage the user experience, to visualize data with the meaning and to gain Insights in order to bring Competitive Advantages.

Typical Mall analytics component

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attend-overview-october-3

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adding competitive advantages

showcase_watcom04

Retail & Mall clients

I made dozens of presentations and business offers

I designed Shopster solutions

One of dozen Shopster presentations. Please scroll through

Shopster Presentation for Operators (May 2016)

MAPIC2014

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REX 2015

watcom-wall-rex2015

RETEXPO 2015

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REX 2016

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MAPIC 2018

I almost forgot that I helped a friend of mine, Kristina Evstigneeva (Head of Marketing @ Focus Technologies), in 2018 and designed this exhibition space and printed materials for Watcom Group. She was on maternity leave by that time so I couldn’t refuse and helped her with this one last project.

By the end of 2015 we structured feedbacks 👀 gathered from key clients and then composed custom builds based on Roles (👨‍👨‍👧‍👦 Personas). Check this early version of analytics for the ‘Malls Territorial Manager’ Role.

Territorial Manager Pages .PDF

miscellaneous .PDF presentations

MEGA Final eng

Footfall Tracking and Analytics eng

Promo Booklet (regional)

Watcom Research 2016